1v1Me: Replacing Uptick for Decision-Grade Growth Analytics
Context
1v1Me, a global real-money gaming platform with millions of users, was scaling paid acquisition across Apple Search Ads, Meta, TikTok, and Snapchat—but lacked the analytics foundation to measure true ROI.
The Problem
Fixed churn and retention definitions, install-only cohorts, and opaque aggregation logic made it impossible to answer critical questions: Were acquired users actually staking? Which channels drove long-term retention? What was the real CAC-to-first-stake?
The Outcome
1v1Me gained a single trusted source of truth across all paid channels, enabling confident budget allocation, faster experimentation, and materially better marketing capital efficiency.
Why It Matters
"For growth teams, trusting the model is paramount. DataGOL provided Looker-level control over metric definitions, enabling the team to inspect and verify the logic behind every number."