Performance Marketing Infrastructure
Unify Your Data.
Optimize Every Dollar Spent.
DataGOL unifies advertising spend, attribution, and in-app player behavior into one platform — giving you real-time insight into CAC, Lifetime Value, and ROAS.
Built for performance marketing leaders, DataGOL’s cohort-based and retention-driven modeling reveals not just what changed in your KPIs, but why, so you can acquire high-LTV customers efficiently and scale revenue with confidence.
Every metric is inspectable, traceable, and verified before it drives spend.
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| COHORT | N | D1 | D3 | D7 | D14 | D30 | D60 | LTV | CAC | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| Jan W1 | 3,841 | 74% | 56% | 42% | 28% | 18% | 12% | $32.40 | $8.20 | 3.95× |
| Jan W2 | 4,102 | 71% | 53% | 39% | 26% | 16% | 10% | $28.10 | $9.40 | 2.99× |
| Jan W3 | 3,957 | 76% | 60% | 45% | 32% | 21% | — | $34.80 | $7.80 | 4.46× |
| Jan W4 | 4,244 | 73% | 57% | 43% | 30% | — | — | $30.20 | $8.90 | 3.39× |
| Feb W1 | 3,918 | 78% | 62% | 46% | — | — | — | $26.80 | $7.50 | 3.57× |
| Feb W2 | 3,369 | 75% | 59% | — | — | — | — | $18.40 | $8.10 | 2.27× |
| SOURCE | N | RET | LTV | CAC | ROAS |
|---|---|---|---|---|---|
| Organic | 4,218 | 48.2% | $34.10 | $0.00 | ∞ |
| Paid Search | 8,924 | 38.6% | $26.80 | $12.40 | 2.16× |
| Social | 6,102 | 31.4% | $19.20 | $8.60 | 2.23× |
| Referral | 1,847 | 52.1% | $41.30 | $3.20 | 12.9× |
| 2,340 | 44.8% | $30.60 | $1.80 | 17.0× |
Rigid Tools & Fragmented Data
Standard BI tools and rigid platforms lock you into fixed metrics and black-box logic, limiting your ability to answer critical questions about campaign ROI.
When truth is fragmented, small definition changes quietly destroy performance decisions.
Your ad spend lives in Facebook, Google, Snapchat, TikTok, Apple Ads.
Installs and events sit in AppsFlyer.
No legacy tool reliably joins these streams from spend → install → revenue → retention.
01
Rigid Metrics & Black Boxes
Vendor tools define churn, retention, and
LTV for you. No way to adjust what
"active" means for your game. When a
formula changes upstream, your
numbers shift overnight and no one
knows.
You can't see what changed or what it
breaks downstream
02
Siloed Data:
Spend ≠ Revenue
Ad spend lives in Facebook, Google,
TikTok, Snapchat. Installs sit in AppsFlyer.
Revenue lives in your warehouse. No
legacy tool reliably joins spend →
install → revenue → retention.
Teams stitch spreadsheets instead of
optimizing campaigns
03
& False Churn
Misleading Retention
D30 retention showing 0% because the
cohort is only two weeks old? That's not
insight — it's noise. Traditional tools
count a player as churned just because
they took a break, destroying your
retention picture.
Leadership asks "why" and the
dashboard only shows "what"
DataGOL Solution
Built for Growth & ROI
DataGOL replaces those rigid, siloed tools with a goal-driven, cohort-centric analytics foundation. We align analytics to your core business goals – not generic vendor metrics – so you can finally measure and improve what really matters. Here’s how DataGOL solves the pain:
Unified Data Pipeline
All advertising, attribution, and in-game event data consolidated. Native connectors pull from every major ad platform and AppsFlyer continuously, preserving complete data with no 90-day API limits.
One continuous data backbone that ingests, normalizes, and preserves your full historical signal across every growth and product system
Analytics on Your Terms
Set the rules for churn, retention, ARPU, or LTV according to your game's realities. Every formula is transparent SQL you can inspect. No black boxes, no vendor lock-in.
One continuous data backbone that ingests, normalizes, and preserves your full historical signal across every growth and product system
Cohort-Centric Insight
Segment by any metric that matters. Multi-anchor cohorting shows acquisition quality, not just quantity.
Understand user value through meaningful milestones that reflect real behavior, not vanity metrics
Goal-Driven Metrics
Define funnels for each stage and see where drop-offs occur. Shift from chasing installs to acquiring valuable users
Understand user value through meaningful milestones that reflect real behavior, not vanity metrics
CONTROL THE DEFINITION OF PROFIT
Your Game, Your Rules
Configure how key metrics are calculated — from what counts as "revenue" to how you define churn — all without code.
UNIFIED PIPELINE
Spend → Install →
Revenue. Connected
All your advertising, attribution, and usage data consolidated into one governed pipeline. Native connectors pull from every major ad platform and AppsFlyer continuously
Zero data loss across Facebook, Google, TikTok, Snapchat, Apple Ads
Automated quality checks — fresh analytics every morning, no manual pulls
One platform, one source of truth for all teams
MULTI-ANCHOR COHORTS
Cohorts Beyond
Install Date
Don't just ask "how many installed?"
Ask "how many became revenue producing user?" Segment by any milestone: install, signup, first key action, first revenue producing action.
Instantly see which campaigns produce high-LTV users versus just high volume.
Switch cohort anchor with one click — install, first stake, first deposit
See acquisition quality, not just quantity
Answer: "How long until new users start generating revenue?"
UNIFIED PIPELINE
Retention That
Reflects Reality
All your advertising, attribution, and usage data consolidated into one governed pipeline. Native connectors pull from every major ad platform and AppsFlyer continuously
Zero data loss across Facebook, Google, TikTok, Snapchat, Apple Ads
Automated quality checks — fresh analytics every morning, no manual pulls
One platform, one source of truth for all teams
TRUST, BUILT IN
AI is only valuable
when it is defensible
Teams move fast. AI moves faster. The risk is acting on outputs that cannot be traced back to source.
Source-linked answers, not generated guesses
Metric logic you can inspect and approve
Change detection that prevents silent drift